long_wait_4_gc
Registered Users (C)
Hi Everyone,
I think we're seeing some action in the media around the INS screwup. Many of us including SM want to and have tried to contact the members of the media directly. A little advice that can make your message easier to digest & of much more interest that the media will pick it up.
Firstly would I be wrong to assume that a good majority of you are engineers? Don't think so. I've been working in marketing for the past 4 years and regularly speak to the press/media and would like to pass on some tips so you can really make a difference and keep the press on your side rather than irritate them.
Key:
1. Find a spokesperson:- Someone who is very familiar with the day to day issues and intricacies - someone who can communicate clearly and succinctly (like SM, PCee) would be a good candidate.
2. Identify media sources
+ consumer press (businessweek etc.)
+ newspaper (SJ Merc News, Chronicle)
+ TV - reach out to India Post/TV
3. Indian leaders in the community
+ Vinod Khosla - he would care wouldn't he?
4. The idea is to give the press guy a story. That is what they care about. More so in democratic california - this repression of legal immigrats and playing with their future is a real story. Compelling. It gives them ammo to bash bush & his homeland security farce.
But there is a way to communicate this message in a credible and forceful manner. How do you build credibility with the press?
1. Build contact & trust first - tee up the issue at hand and whet the appetite of the press guy. Don't blow them over with 100's of emails and sob stories.
2. After introductions are done and they media person receiprocates some interest, give them the story. Honestly the real story here isn't that 485 processing has been delayed 2X in past 2 years. it could be that honest, hardworking indians that have contributed to much economic growth in the valley & elsewhere are being harassed and taken for a long ride. it could be something else that hits home. In other words, lets work on crafting a story which will get picked up.
Am willing to help SM or anyone else craft, position and push thru in the media.
Best
Long_Wait
I think we're seeing some action in the media around the INS screwup. Many of us including SM want to and have tried to contact the members of the media directly. A little advice that can make your message easier to digest & of much more interest that the media will pick it up.
Firstly would I be wrong to assume that a good majority of you are engineers? Don't think so. I've been working in marketing for the past 4 years and regularly speak to the press/media and would like to pass on some tips so you can really make a difference and keep the press on your side rather than irritate them.
Key:
1. Find a spokesperson:- Someone who is very familiar with the day to day issues and intricacies - someone who can communicate clearly and succinctly (like SM, PCee) would be a good candidate.
2. Identify media sources
+ consumer press (businessweek etc.)
+ newspaper (SJ Merc News, Chronicle)
+ TV - reach out to India Post/TV
3. Indian leaders in the community
+ Vinod Khosla - he would care wouldn't he?
4. The idea is to give the press guy a story. That is what they care about. More so in democratic california - this repression of legal immigrats and playing with their future is a real story. Compelling. It gives them ammo to bash bush & his homeland security farce.
But there is a way to communicate this message in a credible and forceful manner. How do you build credibility with the press?
1. Build contact & trust first - tee up the issue at hand and whet the appetite of the press guy. Don't blow them over with 100's of emails and sob stories.
2. After introductions are done and they media person receiprocates some interest, give them the story. Honestly the real story here isn't that 485 processing has been delayed 2X in past 2 years. it could be that honest, hardworking indians that have contributed to much economic growth in the valley & elsewhere are being harassed and taken for a long ride. it could be something else that hits home. In other words, lets work on crafting a story which will get picked up.
Am willing to help SM or anyone else craft, position and push thru in the media.
Best
Long_Wait