Minessale69
New Member
After successfully positioning Kerala Tourism as a super brand in the domestic and international circuit, the state is all set to take tourism to the next level of growth by taking huge strides on sustainable and responsible tourism.
Sustainable and responsible tourism refers to a model that envisages the need to maintain an ecological balance, ensure that the benefits of tourism reach local people and ensures local development goes hand in hand with development of the place as a tourist hub.
The core of the strategy to implement responsible tourism is to work out a programme where a bridge could be built between the stakeholders of the tourist industry and the local population to ensure that it becomes a win-win situtation for both these parties.
The responsible tourism initiative has been implemented on a pilot basis in four destinations, Kovalam, Kumarakom, Thekkady and Wayanad and efforts are on to extend the initiative to other destinations as well.
The state has also commissioned a study by experts on the impact of tourism on ecology and to work out guidelines relating to optimum visitors to an area, suggesting caps after looking at the growth trends.
The focus of the strategy that is being worked out would be to try and find out ways and means in which the tourist industry could source their materials from the local population, with a view to generating more employment opportunities and to trigger economic development in the area.
The state is in close touch with the local panchayats to set up self help groups that could work towards catering to the needs of the industry, in terms of providing artefacts, sourcing material and other peripheral needs.
A talk with hotel industry is to ensure that they used the service of the local populace as well as to ensure that they adopt ecology friendly ways of disposing waster. These steps would not only help in preserving the fragile ecologocial balance but also ensure that the surrounding areas were kept clean.
The Kerala Tourism Department would organize a workshop for the hotel industry. A manual relating methods to save energy would also be circulated to the hoteliers. Tips like how to use solar energy, decrease the use of ground water, harvesting rain water, replacing bulbs with energy efficient lighting system would be given through manuals.
Sustainable and responsible tourism refers to a model that envisages the need to maintain an ecological balance, ensure that the benefits of tourism reach local people and ensures local development goes hand in hand with development of the place as a tourist hub.
The core of the strategy to implement responsible tourism is to work out a programme where a bridge could be built between the stakeholders of the tourist industry and the local population to ensure that it becomes a win-win situtation for both these parties.
The responsible tourism initiative has been implemented on a pilot basis in four destinations, Kovalam, Kumarakom, Thekkady and Wayanad and efforts are on to extend the initiative to other destinations as well.
The state has also commissioned a study by experts on the impact of tourism on ecology and to work out guidelines relating to optimum visitors to an area, suggesting caps after looking at the growth trends.
The focus of the strategy that is being worked out would be to try and find out ways and means in which the tourist industry could source their materials from the local population, with a view to generating more employment opportunities and to trigger economic development in the area.
The state is in close touch with the local panchayats to set up self help groups that could work towards catering to the needs of the industry, in terms of providing artefacts, sourcing material and other peripheral needs.
A talk with hotel industry is to ensure that they used the service of the local populace as well as to ensure that they adopt ecology friendly ways of disposing waster. These steps would not only help in preserving the fragile ecologocial balance but also ensure that the surrounding areas were kept clean.
The Kerala Tourism Department would organize a workshop for the hotel industry. A manual relating methods to save energy would also be circulated to the hoteliers. Tips like how to use solar energy, decrease the use of ground water, harvesting rain water, replacing bulbs with energy efficient lighting system would be given through manuals.