Do a research well and publish several papers in different journals. Also cite thoroughly others in your paper. Once it's published there is nothing one can really do, people either use your paper, or they don't.
For the EB1/EB2 application it's also important who puts reference on your paper, so explore those who cite your paper for their citations. If some Nobel prize holder cites your paper, this 1 reference weights more that 10 usual ones.
