You cannot apply for the passport, book/card at the Oath ceremony. Once you get your certificate of naturalization. Use it to apply for your passport at passport agencies or US post offices ...
The total cost of the passport book and card is $165. The link below will show you all the fees:
http://travel.state.gov/passport/fees/fees_837.html
You have to submit your application along with supporting documents in PERSON :
. Submit Completed Form DS-11 In Person for Passport book and card
. Submit Evidence of U.S. Citizenship (certificate of naturalization)
. Present Identification ( drivers License)
. Submit a Photocopy of the Identification each and every Document(s) Presented
. Pay the Applicable Fee
. Provide One Passport Photo
The process takes about 2 to 3 weeks. you can expedite it for an extra $60, but you have to show proof that you will use passport within a time-frame ... such as flight itinerary ....