Urgent question regarding "Major" Newspaper Ad for PERM. Please respond

gxr

Registered Users (C)
Folks,

Please answer.

SHould the PERM newspaper ads be in the newspaper that has the widest circulation in the area of the job.

For example, Is it ok to put an ad in Plano star instead of Dallas Morning news ?
The cost difference is significant.
The circulation of Plano Star is limited to 50000. Both are daily newspapers.

Is there a guideline ?

thanks,
gxr
 
Well, you should really put it in the major newspaper. I understand, that the cost would be double. But PERM is very important. It is the base for everything else and you should not worry about a bit of extra money if that could help.
Use abreviations. Try to be as general as possible but with specifics in it.
Like "...Sys admin. with exp. in RIS...". It should cost you less than $1000 for 2 ads in major newspaper. That is the cost you better not cheat on.
Good luck!
 
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Ok, I'll take your advice. I'll put this in the newspaper with max. circulation. So, I think I'll shorten it a bit.

Would this ad suffice:

Company A, Inc. has 2 Full time positions for Software developers in SomeCity, Texas. Must have 2 years of exp. in Skill1, 2, 3,4, 5,6. Send resumes to Company A, Inc., HR, P.O Box 123, City, Texas 12345

thanks again,
gxr
 
gxr said:
Folks,

Please answer.

SHould the PERM newspaper ads be in the newspaper that has the widest circulation in the area of the job.

For example, Is it ok to put an ad in Plano star instead of Dallas Morning news ?
The cost difference is significant.
The circulation of Plano Star is limited to 50000. Both are daily newspapers.

Is there a guideline ?

thanks,
gxr

Don't take a risk. Go with Dallas Morning News. I read in Murthy forum (PERM threads) that someone got PERM denied and the denial letter stated that the Sunday newspaper ads were not placed in the newpaper of general circulation that is read by most people in the area. You don't want DOL questioning your "good faith" recruitment efforts. DOL may order supervised recruitment efforts if they feel that recruitment efforts were not in "good faith". So try not to cut corners.

Keep Sunday newspaper ads concise, abbreviated and simple. Min. Education / Exp requirements may or may not be mentioned. It can be generic. However, if you don't mention min. edu. and exp. reqts, it may invite too many resumes and it may be hard to disqualify too many applicants (if you do not put min. education and experience reqts in the ad). It is better to put min. edu and exp. reqts in the newspaper ads.

Best of luck!
 
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I understand go for the 1st newspaper in the your state is the safest way, but for me that's new york times and it's not in my city, so my employer went for another one ( I think 3rd or 4th in circulation in the state).

Perm approvers, did you all went to the biggest newspaper in your state?

mvinays said:
Don't take a risk. Go with Dallas Morning News. I read in Murthy forum (PERM threads) that someone got PERM denied and the denial letter stated that the Sunday newspaper ads were not placed in the newpaper of general circulation that is read my most people in the area. You don't want DOL questioning your "good faith" recruitment efforts. DOL may order supervised recruitment efforts if they feel that recruitment efforts were not in "good faith". So try not to cut corners.

Keep Sunday newspaper ads concise, abbreviated and simple. Min. Education / Exp requirements may or may not be mentioned. It can be generic. However, if you don't mention min. edu. and exp. reqts, it may invite too many resumes and it may be hard to disqualify too many applicants (if you do not put min. education and experience reqts in the ad). It is better to put min. edu and exp. reqts in the newspaper ads.

Best of luck!
 
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gxr said:
Ok, I'll take your advice. I'll put this in the newspaper with max. circulation. So, I think I'll shorten it a bit.

Would this ad suffice:

Company A, Inc. has 2 Full time positions for Software developers in SomeCity, Texas. Must have 2 years of exp. in Skill1, 2, 3,4, 5,6. Send resumes to Company A, Inc., HR, P.O Box 123, City, Texas 12345

thanks again,
gxr

Full time = F/T
Software Developers = Soft. Dev.
SomeCity, Texas is not necessary. Company address is a must, that's it.
2 years = 2y
You get the idea...

As for the post about New York newspaper, if the job is not in New York and it's suburbs, then it should be fine . Like capital of Illinois is Springfield, 3 hours away from Chicago. Although Chicago Tribune is the major newspaper in the Illinois, it would make no sence to put ad in Chicago tribune about job in Springfield.
This is what I think, there could be other opinions on this topic...
 
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bupthmt said:
I understand go for the 1st newspaper in the your state is the safest way, but for me that's new york times and it's not in my city, so my employer went for another one ( I think 3rd or 4th in circulation in the state).

Perm approvers, did you all went to the biggest newspaper in your state?

It has to be the newspaper of general and widest circulation in the city of intended employment.

It does not matter if it is the newspaper with 3rd or 4th largest circulation in the State.
 
gxr said:
Ok, I'll take your advice. I'll put this in the newspaper with max. circulation. So, I think I'll shorten it a bit.

Would this ad suffice:

Company A, Inc. has 2 Full time positions for Software developers in SomeCity, Texas. Must have 2 years of exp. in Skill1, 2, 3,4, 5,6. Send resumes to Company A, Inc., HR, P.O Box 123, City, Texas 12345

thanks again,
gxr

Some more abbreviations you can use...

Master's degree required can be abbreviated as MS req'd.
Computer Science can be Comp. Sci.
40 hours per week can be 40 hrs/wk
Full time can be FT.
Engineering can be abbreviated as Eng'g.
Info Systems can be Info. Sys. and so on....

You can cut corners by using a lot of abbreviations long as they are obvious to understand.

Also, if you use PO Box, make sure the PO box is created at the local US post office by your employer. It cannot be created by the attorney or the alien. DOL may question "good faith" recruitment efforts if the PO Box is not created by the employer's HR person.
 
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